Identity and Brand: Duck Duck Juice

This invented kids' juice brand provides a collection of colorful and playful graphic illustrations, including duck-themed juice labels, citrus-themed vinyl record covers, and straightforward messaging.

This juice brand plays into the nostalgic childhood game of "Duck Duck Goose" for its brand and visual identity. From the duck footprints waddling around the juice box to the feet underneath the boxes themselves, this design appeals to kids and parents merging a common ground of nostalgia that is shared by all ages. With fun duck facts and straight forward ingredient information, this juice brand not only gives parents a sense of reliability, but also gives kids a similar experience to their parents' childhoods when seeing a fun joke on a laffy taffy or a popsicle stick.